6 Best Real Estate Strategies for Getting Listings in a Competitive Market

Real estate can be extremely competitive and getting listings can be difficult. Competing with other agents, a lack of experience in a specific market, or oversaturated local marketing channels are just some of the challenges. Here are some strategies to help you get more listings if you’re facing these challenges. 

Define your market and your niche

It will help if you define your target market and narrow it down to the typical price range you want to list. Once you have defined your specific market and niche, you can get more of an idea of what’s currently driving your target market, what risks are involved, and where it is headed over the short and long term. 

If you want to know how much a home in a specific area will rent for, look for a reputed Atlanta rental agency cum property management service. Evernest, Keyrenter, and Greyhaven will send you a free rental report. If you know details like whether a new school is being built in the area, it helps to inform your marketing. 

It is often one simple trademark that’s easy to repeat that will help you stand out from the crowd and potentially attract future clients. For example, starting a podcast with a real estate focus or giving back to the local community by engaging in charitable events could make an impression. You could put a spin on how you stage houses or tell your story on social media platforms. 

On the other hand, marketing a short-term rental requires a different approach to stand out in a competitive market. Start by highlighting the rental property's unique features and amenities, such as location, stylish decor, or special amenities like a hot tub or stunning views. Utilize high-quality photos and engaging descriptions to showcase these aspects across various platforms, including vacation rental platforms like Airbnb or Vrbo. Try offering special promotions or discounts during off-peak seasons to provide the seller with more bookings and maximize occupancy rates.

Cultivate relationships with sellers

Real estate is a relationship business, and cultivating relationships with sellers is a good place to start. You can find out more about prospects before you meet them, such as their profession, family etc., so you can tailor your presentations to them. It is easy to find out these details online today. 

Ask prospective sellers what they love most about their houses or why they are selling and listen carefully to their answers. Sellers will often make their decisions based on the personal connection they feel with you. You need to make yourself accessible to them online and in-person to build up a relationship with them. Make sure you respond to their questions and requests as soon as possible. Always being prompt to respond to them will build up their trust in you. 

Budget for marketing expenses

There are many different ways to market today – real estate websites, social media marketing, and email marketing. You will need to base your advertising spend on your particular target market. Internet-based marketing will work for many people. This will include having a professional website and dedicated social media profiles on sites like Twitter, Facebook, and LinkedIn. This form of marketing is relatively inexpensive and can potentially reach many people. Marketing in rural areas may be a little different and could include going to community events, meeting people face to face, and handing out your business cards. 

Encourage referrals and word-of-mouth

Using your current network to its full potential is essential. Current and past clients can often give you referrals. For example, sending out an email blast announcing that you’re working in a new area could lead to referrals from clients. Don’t be afraid to ask former clients to refer you to their friends. 

Reviews and testimonials from satisfied clients are a great way to gain credibility with a seller. You can talk about the benefits you will offer them as much as you like but hearing it from your clients is more convincing. You can refer sellers to online testimonials or even give them contact details of past clients as long as you get their permission first. 

Discuss the listing price last

One of the main priorities for sellers will be to know how much they can get for their property. If you discuss this first and suggest a price that’s not what they expect, they are likely to switch off and not hear anything else you have to say. You need to discuss the listing price last of all. 

First, take the time to build up trust with sellers and convince them about your experience, ability, and credentials. When they realize that you are giving them an expert opinion based on facts such as prices of other properties in the area, they are more likely to accept your property valuation. 

Follow up

You don’t want to come across as too pushy by asking whether prospective clients have made a decision to give you the listing or not. You will come across as more professional if you say you’re following up to check whether they have any questions about what you discussed with them. The more you can convince them about the valuable role you play and the benefit of your help to them, the more they are likely to list with you.